FOR IMMEDIATE RELEASE
Young Black Global Designer for Kia Motors Talks Faith, Cars and the Homeless on “Auto Trends With JeffCars.com”
ATLANTA — While most millennials are still discovering their purpose for being, Brian Peterson, the 29-year old rising star and global designer for Kia Motors, seems to be hitting his stride. Peterson, a Miami native, who has a heart of gold, goes one-on-one with “Auto Trends with JeffCars.com” this Saturday.
Peterson, as you’ll find, from tuning into our riveting conversation thrives on challenges. This is what propelled him into a career where only a few are chosen. In fact, Peterson will tell you in a very unassuming manner that one has a better chance of being drafted into the NBA, as opposed to becoming a car designer. And, unlike the NBA, there are only a small number of Blacks, whose creative talents allow them to squeeze into the highly competitive field of automotive design.
Peterson, who was forced to deepen his faith, as a result of a trio of back-to-back personal trials a few years ago, also shares with us the moment that pulled him through the storm. Today, as a result of his new outlook on life and what seems to be his boundless sense of energy, Peterson has just wrapped-up leading his first major project, designing the interior of the all-new 2017 Kia Niro. The Niro, Kia’s first all-dedicated hybrid, which has this young Black man’s handprints all over the interior, arrives in dealerships early next year.
Beyond his ability to envision and then sketch out knockout car interiors, what really is so endearing about Peterson is his humanitarian movement to uplift and validate the homeless population in his community. Tune in to find out how the young designer is simply making a difference by using his God-given talent.
WHAT: Auto Trends with JeffCars.com interviews Brian Peterson, global designer for Kia Motors.
WHEN: Saturday, October 22, 2016 at 3:15 p.m. EST/12:15 p.m. PCT
WHERE: Tune into the show online at 1280kxeg.com (desktop or laptop) or the KXEG App & TuneIn App (smartphone or tablet). In the Phoenix-area, tune into 1280 AM station.
About Auto Trends with JeffCars.com and Jeff Fortson
“Auto Trends with JeffCars.com” is a Phoenix-based radio show executive produced by Jeff Fortson, editor and founder, of JeffCars.com, an online educational car-buying website. The 30-minute automotive show, which airs every Saturday, includes in-depth interviews with some of today’s industry influencers and pioneers. The show also highlights the latest recalls and new car reviews too.
Fortson, the show’s host, has over 25 years of both automotive corporate and retail experience. He has also penned several extensive car-buying guides for Black Enterprise, Ebony and Essence, three of the premier magazines in the black community. In fact, in April 2009, Essence recognized him as a “The Top Guru for Sound Car-Buying Advice.” His contributions and articles have also appeared in The Washington Post, Jet, BlackAmericaWeb.com and AOL.com. Added to that, he has appeared on such programs as CNN and NPR, serving in the role of an automotive analyst.
For media inquiries, contact: